Amanda is a CEO and business leader with a unique skill set that helps large-scale companies accelerate their growth and profit.

Using her desire and drive, Amanda aims to fundamentally change the way New Zealanders do business. Accelerating business creation, growth and achievement, Amanda actively guides others on how to influence the whole business ecosystem.

Amanda has proven skills leading both government and private organisations, and large and small enterprises.  She has led change resulting in high growth, clarity of strategy and resolving of significant historic issues regarding culture and staff.

Amanda Santos can help you to:

  • Extend and deepen relationships with a wide range of stakeholders, to ensure buy-in, involvement and strategic support.
  • Nurture and extend the culture and values to ensure staff back the organisation's goals and vision.
  • Mentor and motivate leaders (and future leaders) to ensure that the whole business is aligned to a high-growth strategy.
  • Facilitate a strategic vision that aligns staff and stakeholders, then mobilises, mentors and motivates her senior team to achieve it.
 
 

Need convincing? Amanda has worked with over 100+ organisations, here are what her clients have to say:


Amanda Santos is an absolutely outstanding example of a local leader who combines exceptional business acumen with superb skills in motivating teams, together with a genuine concern for people, their lives and aspirations.

Tekron International Ltd has a history of having success in manufacturing and exporting high tech timing products around the world - having garnered a number of business and innovation awards over the years. However, in more recent times, the board has recognised the need to bring in “new blood” to take the company to the next level on the international stage. 

Amanda Santos took up her role as CEO of Tekron in April 2016. Since that time she has set about the process of totally rebuilding the tech company that I founded back in 2002. In little more than 18 months, the transformation is all-encompassing, across sales and marketing, office systems, R & D and production manufacturing. 

By October 2016, just 7 months in, Amanda has moved the company into new premises on the Petone foreshore, in the process overseeing the fit-out of what are probably still the funkiest offices in the Hutt Valley. Two weeks later, at the Wellington Region Business Excellence Awards, Tekron won in the Technology and Innovation category, and went on to receive the Supreme Business Excellence Award for 2016.  Amanda did not take part in the celebrations herself - she was in Europe at the time closing a supply deal with a new customer that will result in more export earnings for Tekron and New Zealand Inc. in the coming years. 

Having operated as a consultant CEO prior to joining Tekron, Amanda continues to have input at board level into a diverse range of enterprises in the Wellington region - both commercial and not-for-profit. She is passionate in her desire to see people succeed at what they do and her enthusiasm is infectious.

Amanda’s leadership in business is echoed in her leisure time also. In 2008, recognising her own need for “R & R” to maintain life balance, she founded “Amanda’s Social Mountain Bike Rides” and nowadays, when she is not abroad on Tekron’s behalf, she can be found most Saturdays enjoying fellowship and exercise with a keen group of riders on one of the many MTB trails in our region. 

Amanda also makes time to encourage and inspire young people - as exemplified by her motivational address to the group of young women taking part in the recent “Innovative Young Minds” program held in the Hutt Valley.  (iym.org.nz)

I commend Amanda Santos to you as someone who lives life to the full, and who unreservedly exercises her remarkable talents and creativity to help make our region a great place to live, work and play in. She is a most worthy recipient of a “Welly”.
— Brian Smellie Founding Director, Tekron International Ltd

Amanda is at the forefront of customer discovery and development. Her knowledge and processes of this aspect of the sales process is crucial to anyone wanting to maximize their resources and impact.
— Alan Hucks, Head of Business Development at Creative HQ

Amanda is more than just an advisor, she has significantly added value to our business, her advice has helped us build a fantastic culture and achieve double-digit growth.
— Simon Taylor Armstrong Downes Commercial, Owner

We engaged Amanda to help us crystalise our company strategy and five year business plan, what we got was an incredibly passionate and approachable mentor who enabled us to think differently and really challenge our approach and values. I am confident we will continue to engage Amanda for as long as she will have us!
— Mike Walczak, Signify Limited

We have worked with Amanda on several occasions to assist with complex sales challenges. With each project she has been able to add considerable value by applying her extensive strategy and sales experience together with her inquisitive and engaging style to both understand each situation and obtain buy-in to agreed solutions for improved results. I would happily recommend Amanda to others.
— David Rayner, Crombie Lockwood

Amanda has hugely helped us to change the way we approach potential work opportunities. She is a very incisive concrete thinker and strong communicator and has made a big difference in a short time, making us more effective in this all-important area.
— James McLean, Story Inc

Amanda motivates and energises you with her enthusiasm, knowledge and creative business insight. Highly recommended!
— Leigh Burney, CEO, Popdoc

Amanda possesses high energy levels and drive with a strong will to succeed. I have engaged Amanda to work with both my sales team and individuals - Amanda has made a positive impact in both areas and is helping to realise the potential within the team
— Peter Royle, Maungahuka Limited

We love working with Amanda. For a start, she has a scarily good understanding of human nature. Combine this with her enormous experience and it is quite inspiring to sit back and watch her at work. If you are after someone to help define and refine your sales processes I couldn’t recommend her enough.
— Shane Bartle, Storbie

Amanda was extremely helpful in advising me on a particular aspect of business strategy. Her advice was cohesive, broad, and detailed when needed. She has miles of drive and enthusiasm and I can recommend her without hesitation.
— Brian Calhounm Geenee

Amanda was an innovative thinker who challenged our conventional practices. She led significant changes in our business and encouraged us to look at things differently. I would happily work with Amanda again in the future.
— Grant Nicholson, Kensington Swan